Marc Herson



Sarah Utermark

Managing Director


Yoel Kenan



Charles Akpom



Nicholas Okoye

President and CEO

Anabel Group

Wilgon Berthold Tsibo

Group CTO

Azur Telecom Group, Congo

Anthony Masunga


Botswana Telecom

Emma Kaye

Founder and CEO


Surie Ramasary

Executive Head Products and Services


Jeremy Osborne

Africa Business Development Manager, Expert in Mobile Marketing


Christelle Toureille

AME Marketing Director for Telecommunication Solutions


Jonah Fink

Senior Vice President

IDT Telecom Solutions

Jessica Colaco

Director of Partnerships

ihub Kenya

Francois Laureys

Country Programme Manager


Thecla Mbongue

Senior Research Analyst

Informa Telecoms and Media

Can Hurcan

Group Marketing Director

LAP GreenN

Nadav Ossendryver


Latest Sightings

Tracy Kruger

Regional Director

M&C Saatchi Mobile

Valter Cumbi

Architecture and IT Solutions Planning Department Leader


Candice Gooddman


Mobile Marketing Association

Peter Malebye

General Manager Money Services

MTN South Africa

Vincent Maher

Chief Product Officer


Shaun Durandt

General Manager Money Services

Nokia South Africa

Desere Orrill

Co-Founder and Group CMO

Ole Media Group

Justice K Ramphethu

Vas and Innovations, Marketing Department

Orange Botswana

Blake Levitan

Country Manager South Africa

Orange Horizons

Serigne Barro

Partner - General Manager

People Input

Jonita Cuff

National Marketing Manager: Rice

Pioneer Foods

Lynette Hundermark

Apps Business Director


Raymond Buckle

Joint CEO


Craig Ross

Innovations Manager

RLabs, South Africa

Calvin Omari

Business Service Consultant - ITSM


Gillian Ezra



Tom Allen


Smile Telecommunications

Ranjit Kumar

Senior VP/CMO

Somtel International

Amadou Makhtar Fall

Head of Legal and Regulatory Monitoring


Bradley Shaw

Head of Business Development Southern Africa


Prithesh Ragoobeer

Head Internet Banking: PBB Africa

Standard Bank

Amr Shady


TA Telecom

Yaya N'djore

mFarmer Project Manager

Tigo Tanzania

Ben Mpolokoso

Consultancy and Training Unit Manager

University of Zambia

Mikkel Vinter


Virgin Mobile Middle East and Africa

Peter Breitenbach

Head of mHealth Business in Emerging Markets


Simbarashe Mabasha



Simon Aderinlola

Founding Director


Tomisin Fashina



Mohamed Ahmed Abdelmagid Mohamed

Content and Messaging Team Leader

Zain Sudan


conference_roomJoin 500+ Digital Professionals at VAS Africa 2014!

The 4th annual VAS Africa conference brings you an unprecedented line-up of experts delivering their experience of innovation, creativity and success as they embrace the digital age.

Co-located with MVNOs Africa this year, we look forward to an increased audience and
enhanced networking opportunities as the MNO and MVNO community meet to share
and learn at this important industry event.

Crucial to a winning VAS strategy is getting the app, service or content right. What does the African consumer really want or need, how much can they afford and what will they pay for? How are operators working together with international and local content providers to define the ultimate offering for the African market? With a tailored approach to the VAS strategy, operators can deliver personalised targeted services to appeal to their customer base.

The operator-focussed agenda delivers insight into new ways to monetise content and apps; detailed analysis of the latest M-health, M-Education, M-Agriculture projects that have really caught the attention of the African consumer market; innovation with mobile money, mobile marketing and advertising, and crucially, the importance of smartphone advances in driving the consumption of data.

As consumer expectation increases for a sophisticated, ubiquitous content and apps package, operators must seek new ways to meet the demand and delight their customer base.

Digital is taking over fast, and industry players need to reflect this in their business strategies now.

Download the preview agenda here


  • NEW: Operator-focussed agenda - 20 African operator innovators on the agenda
  • NEW: Co-location with MVNOs Africa
  • NEW: Case Studies from Vodacom, MXit, Tigo Tanzania and more 
  • NEW:Interactive Mobile Marketing Demo
  • NEW: Focus on the Ultimate VAS for Africans 
  • NEW: Focus on Smart Devices - how are innovative devices driving the uptake in content?
  • NEW: Extended Focus on Mobile Marketing and Advertising
  • NEW: Networking Reception
  • NEW: network with delegates from VAS Africa and MVNOs Africa
  • NEW: networking discussion tables ...
  • Innovation for Revenue Increase
  • Leveraging New Technologies to Deliver Advanced, Compelling Services
  • Monetising Mobile Content and Apps
  • Mobile Marketing and Advertising Campaigns
  • Mobile Money
  • Digital Music
  • Mobile Devices
  • Social Networking and Apps for Africans

VAS Africa is all about helping operators identify, evaluate and source the strategies and solutions that will prevent erosion of revenue and indeed enhance your business model.  With extensive networking time built into the programme you should leave VAS Africa with a fist-ful of cards and a head full of inspiration ..

Some of the networking features we incorporate into the event are below:


A special area for our C-Level operator attendees to network away from the buzz of the show floor. Plus, an exclusive
room for private scheduled 1:1 meetings organised by the VIP Campaign team according to your priorities.


A guaranteed chance to hear first-hand about he latest solutions and services that can make a difference to your business. A time-efficient solution designed to help you evaluate and stress-test solutions and fast-track the requirement matching stage.

networking drinks 4NETWORKING RECEPTIONS

Designed to ease the mutual exchange of ideas in an informal setting our receptions are also a fun and relaxing way to end the day.

This year the VAS Africa delegates will be able to mingle and network with the MVNOs Africa delegates.

...The outstanding organization (Informa) brings you to new overview of the African telecom market and of course, new business opportunities for vendors. If you want to be a player in the market be there next time

Jean-Philippe Garcin, Regional Sales Manager, Intersec

...VAS AFRICA is one of the most interesting events from a supplier point of view. The speed networking is a straight forward opportunity to speak with senior TELCO managers. Well done

Omar Fadil, Head of Global Sales, Lumata

...Really loved the speed networking session. Overall it was a fantastic event. The team did a great job with organising the conference. I wish Informa all the success in coming years.

Sakib Khan, Head of Sales, SSD-Tech

Speed networking event...has been a remarkable thing for VAS vendors like Spice...looking forward to more smart innovations from your team. Once again wish you all the best and keep up the good work!

Sameer Shamsudeen, Assistant Vice President – Products, SPICE VAS Africa Ptc Ltd

Speaking Enquiries

Caroline Broderick Tel: +44 (20) 701 75610

Sponsorship & Exhibition Enquiries

William Neil Tel: +44 (0) 20 7017 5321

Marketing & Press

Veronika Pete Tel: +44 (0) 20 7017 5818

Operator Enquiries and Bookings

Aleksandra Mikula Tel: +971 (0) 4 4072776